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Singapore’s Longest Running Annual Sale Is Back as ‘GSS: Experience Singapore’


Singapore Retailers Association (SRA) is once again set to give locals and tourists a vibrant retail experience that integrates fashion, entertainment, lifestyle design, technology, and art!


What started as a historic event 25 years ago, GSS: Experience Singapore will take place between June 21 and July 28, 2019. This year, SRA is spicing things up even more to give today’s experience-seeking shoppers a retail therapy like no other. As part of the six week-long event, GSS: Experience Singapore will run shopping sprees such as ‘TGIF!’, which will be held every Friday, where exciting sales and discounts await your pockets.



On 7.7 (July 7), save an additional 7% on GST as you shop in several participating outlets. GoSpree Members can also enjoy value-for-money deals as they enjoy exclusive offers. All these will be on top of the many promotions and unique passes that will run island-wide during the 38-day long GSS: Experience Singapore.


Aside from the mega sales and discounts, attendees can also participate in various stage events that will take place at Orchard Road and Kampong Gelam.


Join the festivities at the GSS: Experience Singapore kick-off event on June 21, Friday, at 3pm - 5.30pm. Prepare to be amazed by the Orchard Road Fashion Scramble, as theyconduct a fashion show transforming the whole avenue into an interactive runway for dancers and models. It will showcase an exciting array of designs from both local and foreign designers, including bespoke creations by student talents and leading international fashion houses.


The Great Singapore Street Pop Upwill launch simultaneously with the Orchard Road Fashion Scramble. This will line the shopping belt from Ion Orchard to Robinsons The Heeren, bringing exciting retail offers. The Grange Road Carpark will also be set up to take guests to a delightful culinary tour for 10 days from June 21 to 30.


Look out for more other experiences happening at the Orchard Road such as The Great Singapore Stories, which will feature films and music concerts made by local artists, and The Great Furniture Showcase, which will present limited-edition designs by studios like 11H, Creativeans, and OON, among others.


Discover local delights at Kampong Gelam


Kampong Gelam, known for its rich heritage, will showcase a myriad of activities fromJuly 5 to 14. Attendees can immerse themselves in multi-sensory journeys such as the OKG Precinct Tours ‘Sultan of Spice’, snag some unique lifestyle products at the OKG Home & Lifestyle Bazaar, and search for vintage pieces at the OKG Car Boot Sale.


Guests can unwind with music and learn more about the rich heritage of Kampong Gelam by tuning in to the cultural talks at Souq@OKG on July 5 to 7.


Aside from big discounts, fashion junkies are also in for a fun treat on July 6, as they witness models sashay down the runway wearing fabrics along the stores of the iconic Arab Street.


SRA, in a bid to nurture the next generation of retail experts, has spearheaded a new initiative called WindowsALIVE! This new scheme supports local creative students, allowing them to apply classroom learning to real life situations. Their creative works will be featured on the shop fronts of participating retailers such as Echo of Nature,Playdress,and The Commune Life. The general public will get a chance to pose with the installments andwin shopping vouchers when they upload photos on Instagram.


GSS: Experience Singapore is supported by Enterprise Singapore (ESG), Singapore Tourism Board (STB) and Urban Redevelopment Authority (URA).


Retailers keen to participate in GSS: Experience Singapore can sign up ​at



About GSS: Experience Singapore 2019


Dates:21 June – 28 July 2019


GSS: Experience Singapore is more than just a sale – it’s a retail experience that encourages locals and visitors alike to take home a slice of Singapore. It entices all to shop, dine, play, explore and live it up. The spotlight is on the ‘Singapore Experience’, which celebrates our local talent. This includes up-and-comers in retail, F&B, art and design, as well as our world famous resorts and attractions – not to mention all the unique experiences of our cultural enclaves. The event also pays homage to the historic ‘Great Singapore Sale’, which began 25 years ago, and captured the attention of shoppers all over the world.


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About Singapore Retailers Association


Singapore Retailers Association (SRA) was originally founded as the Singapore Retail Merchants Association by 10 leading retailers in 1977. Today, it is the respected and collective voice of the industry and works closely with members and government agencies to advance the interests of the retail industry via insights, education and strategic collaborations. Our membership of over 360 members comprise 40% SMEs and major retail players across the different trade categories from Fashion & Accessories, Furniture and Furnishings, Electrical & Electronics, Watch & Accessories, Beauty & Wellness, Telecommunications, Specialty and Food Retail, Department Stores and Supermarket/Convenience Stores operating out of over 3,500 stores locally. SRA’s year round activities ranging from conferences and seminars, study missions, networking events for members, industry awards and recognition schemes , sales driven industry events as well as a dedicated SRA Academy for training and upskilling are aimed at enhancing business growth and talent resource.


About GoSpree Mobile App


GoSpree is SRA’s mobile app which brings retail and service stores, shopping malls, dining outlets, attractions, leisure activities and hotels located island-wide all ’under one App’. GoSpree users can browse for value-for-money deals and exclusive offers to enjoy savings in the form of ‘eCoupons’ which can be downloaded directly from their smartphone devices for redemption at designated stores – thereby helping to drive footfall and spending the whole year round. GoSpree users can also have fun scanning QR Codes embedded with special rewards for more savings. GoSpreecan be downloaded free on Apple App Store and Google Play.


New features were installed from Jun 2018 to enable Gopreeusers to have an improved ‘online’ shopping experience These new features include :-

● New Look– Enhanced GoSpree App with improved user interface and experience
● Data Collection/Analytics GoSpree users can update its profile to allow SRA to customise push notifications and eCoupons according to their personal preferences
● Geofencing– Based on the location of the GoSpree user, eCoupons offered by nearby (up to 5km) participating GoSpree merchants will show up when Users search for eCoupon offers by ‘location’
● Receipt Scanning– To reward GoSpree Users for shopping at GoSpree merchant Stores for eg top spenders of the day, month or year.
● eGifting– GoSpree shoppers can send eCoupons as gifts by SMS and WhatsApp


For merchants, the use of QR Codes to invalidate eCoupons will expedite invalidation of eCoupons at the cashier point and allow for detailed reconciliation and reporting of eCoupons redemption by individual outlets.


About One Kampong Gelam


One Kampong Gelam (OKG) is a precinct association that has Kampong Gelam interests at its core. Its main objective is to preserve the cultural heritage, develop connectivity, boost business and increase visitorship for businesses and stakeholders of Kampong Gelam. To that end, OKG works with government agencies, independent organisations as well as other associations to meet its objectives. OKG was registered with the Registry of Societies since 2013, and is managed by an Executive Council comprising volunteers, and a full-time administrator.


About Orchard Road Business Association


Since 1998, ORBA seeks to enhance and improve the business environment on what is now one of the world’s most acclaimed shopping, dining and entertainment precincts. Businesses along Orchard Road are promoted and facilitated on a timely basis, through events, business development, promotion and marketing.


ORBA initiates change with the aim to continually excite people and keep them coming back to the great street we believe Orchard Road to be. ORBA also acts as the Place Manager of Orchard Road, assisting in its development, activities and other public issues. The Association represents members and through close collaboration with different stakeholders and authorities, addresses and resolves issues that affect the precinct.





About Restaurant Association of Singapore


As the largest F&B Association in Singapore, Restaurant Association of Singapore (RAS) has more than 400 members, representing close to 700 brands that operate more than 3,600 outlets. Our members comprise a good mix of business models such as restaurants, caterers, fast food and food courts, with various cuisine types, thus providing a wholesome view and opinion, with the common goal to propel the industry forward.


Since 1980, RAS has acted as a collective voice for the F&B industry and strives to advance the industry through various platforms such as bridging closer working relationships between businesses and government agencies, networking events for members, recognition and awards platforms and administering programmes to drive business success.


About Singapore Furniture Industries Council


Singapore Furniture Industries Council was established in 1981 as the official representative body of Singapore’s furniture and furnishings industry. Its membership comprises furniture manufacturers, interior fit-out specialists, retailers, designers, as well as furnishings and materials suppliers. Currently, the council represents 95% of established furniture manufacturers in Singapore, of whom 65% have subsidiary manufacturing plants in various countries across the region, including China, Indonesia, Malaysia, Myanmar, Thailand, and Vietnam. SFIC has helped its members to adapt to changes in the business environment by introducing trade, talent, design development and business innovation activities, as well as upgrading business capabilities.


About Textile and Fashion Federation


Textile & Fashion Federation (TaFF) is the official association for the textile and fashion industry in Singapore, and plays an active role in the development of the industry representing and supporting members from retail to manufacturing.


The Federation facilitates the growth of local fashion designers and retailers and advocates national pride to ‘Buy & Wear Singapore’. In line with the government commitment, TaFF is working to position Singapore as a fashion technology hub in Asia by showcasing technological innovation and opportunities or the industry. TaFF further champions programmes that build capability, market and expand Singapore’s fashion and textile businesses internationally, and promote environmental sustainability with eco-friendly business practices. With strong local and international networks, TaFF is able to raise the visibility of local fashion brands and businesses at home and overseas.


About Enterprise Singapore


Enterprise Singapore is the government agency championing enterprise development. We work with committed companies to build capabilities, innovate and internationalise.


We also support the growth of Singapore as a hub for global trading and startups, and build trust in Singapore’s products and services through quality and standards.


Visit more information.



About Singapore Tourism Board


The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.


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About Urban Redevelopment Authority


The Urban Redevelopment Authority (URA) is Singapore's land use planning and conservation agency. Our mission is ‘to make Singapore a great city to live, work and play’. We strive to create an endearing home and a vibrant and sustainable city through long-term planning and innovation, in partnership with the community.


URA’s multi-faceted role includes being the main government land sales agent. We attract and channel private capital investments to develop sites that support planning, economic and social objectives. We also partner the community to enliven our public spaces to create a car-lite, people-friendly and liveable city for all to enjoy. In shaping a distinctive city, URA also promotes architecture and urban design excellence. Visit for more information.


For Media Enquiries and Interview Opportunities, please contact


Priscillia Chun +65 9336 8308


Alyson Tay +65 9678 5388


Anjana Hegde+65 6360 0185

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