Mang Inasal brings its 600th Store to Lipa City, Batangas

Mang Inasal, the home of the country’s 2-in-1 sa Laki at Nuot-sa-Sarap Chicken Inasal, recently marked a milestone in its growingnetwork, with the opening of Mang Inasal Tambo, Lipa -- its 600th store in the country.

Lipa City Vice-Mayor Mark Luancing and the representative of Mayor Africa, Atty. Willy Rivera, graced the inauguration of the store owned by Franchisee Eric Reyes and supervised by Managing Director Eugene Reyes. They were joined by Jollibee Foods Corporation (JFC) Country Business Group – Philippines Head Joseph Tanbuntiong and Mang Inasal officials led by Business Unit Head Jojo P. Subido, South Luzon Regional Business Unit Head Lelette Minerales, and Operations Director Lucy Salazar.

The 600th Mang Inasal store is located at J.P Laurel National Highway Purok 1 Barangay Tambo Lipa City Batangas.

Lipa’s business friendly environment, its growing popularity as a weekend destination, and its attractiveness as a cultural and religious hub prompted Mang Inasal to open this milestone store in the city. This is the fourth Mang Inasal store in Lipa and the 21st in Batangas.

Visual artist Paulina Luz Sotto designed the Mang Inasal store’s celebratory marker. Her design was also used in the jeepney art installation that was set up in each of the stores that participated in the countdown to the 600th store.

Sotto’s abstract design depicted the journey of Mang Inasal as one of the fastest growing businesses within the JFC. A miniature version of the jeepney artwork was given as a token of appreciation to Mayor Africa during the Mang Inasal team’s courtesy call last Sept. 2.

Sotto is the granddaughter of National Artist Arturo Luz, whose family hails from Lipa.

Mang Inasal Tambo, Lipa store franchisee Eric Reyes said, “We’re grateful to be part of this milestone in the continuing evolution of Mang Inasal. We support the Brand’s aspiration to be a National Icon.”

Mang Inasal targets to set up 100 new stores per year, aggressively expanding its local network as it gears up to penetrate the international market.

“For over 15 years now, Mang Inasal has endeavored to make true its brand promise of providing best-tasting, high quality, value-for-money food and a dining experience where its customers relishuninhibited joy of eating,” Subido added.

The consistent delivery of this brand promise across a network that is 95 percent franchised continues to be a challenge. But MangInasal has been fortunate to have had long-time franchise business partners who do not only share the same vision but who are equally dedicated to ensuring the full satisfaction of our customers and other key stakeholders.”

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STORE MARKER UNVEILING

Lipa City Vice-Mayor Mark Luancing (third from left), JFC Country Business Group Head for the Philippines Joseph Tanbuntiong, (third from left) and Mang Inasal Business Unit Head Jojo Subido (second from left) lead the unveiling of the marker of MI’s 600th store in Tambo, Lipa, Batangas.

They are joined by (from left) MI Regional Business Unit Head for South Luzon Lelette Minerales, Franchisee Eric Reyes and Managing Director Eugene Reyes. 

MI’s 600th store marker carries the design of visual artist Paulina Luz Sotto whose family hails from Lipa.

RIBBON CUTTING 

Lipa City Vice-Mayor Mark Aries Luancing (center) leads the ribbon-cutting ceremony of Mang Inasal’s (MI) 600th store in Tambo, Lipa, Batangas. 

He is accompanied by JFC Country Business Group Head for the Philippines Joseph Tanbuntiong (third from right), MI Business Unit Head Jojo Subido, and (from left) Franchisee Eric Reyes, MI South Luzon Regional Business Unit Head LeletteMinerales, Restaurant Manager Evangeline Ebora, and Managing Director Eugene Reyes.

CEREMONIAL FIRST BITE

 

Guests pose before taking the ceremonial unang kagat of MangInasal's Chicken Inasal. At the center are local executives LipaCity Vice-Mayor Mark Luancing and Attorney Willy Rivera with JFC Country Business Group Head for the Philippines Joseph Tanbuntiong and MI Business Unit Head Jojo Subido.

 

They are flanked by (from left) Area Manager Ruel de Guzman, Managing Director Eugene Reyes Franchisee Eric Reyes, Restaurant Manager Evangeline Ebora, MI Regional Business Unit Head for South Luzon Lelette Minerales, Area Manager Marius Alfonso, and Operations Director Lucy Salazar.

 

MANG INASAL JEEPNEY

The Mang Inasal jeepney art installation finally reaches its destination in Tambo, Lipa City, Batangas where MI’s 600th store opens. The jeepney was used to mark the countdown from MI’s 591st to the 600th store and carries the symbolic “Gridlock” design of Paulina Luz Sotto whose roots are from Lipa City.

Lipa City Vice-Mayor Mark Luancing (center) and Atty. Willy Rivera (second to the right) pose for a posterity shot at the MangInasal jeepney. They are joined by JFC Country Business Group Head for the Philippines Joseph Tanbuntiong (third from left), MI Business Unit Head Jojo Subido (second from left) and Franchisee Eric Reyes (left) and Managing Director Eugene Reyes.

ACE QSR SCHOLARSHIP

Part of Mang Inasal’s (MI) milestone 600th store opening is the launch of the ACE Quick Service Restaurant  (QSR) Scholarship Program. It is a partnership among MI and Jollibee Group Foundation (JGF), Pondong Batangan Community Foundation, and Amihan Technical School. Under the program, deserving young Filipino women from Lipa will be given the chance to pursue a year-long training in QSR operations.

The program partners gathered during the launch for a posterity shot led by MI Business Unit Head Jojo Subido (right) and joined by (from left) MI South Luzon Regional Business Unit Head Lelette Minerales, MI Marketing Head Aileen Natividad, Pondong Batangan’s Fr. Manny Guanzon, Anihan’s SenenOlmos, and Jollibee Group Foundaiton’s Mikee Garcia.