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Smart partners with Viu to launch GIGA K-Video with Park Seo Jun as endorser

Mobile services provider Smart Communications, Inc. has partnered with Viu, a leading pan-regional streaming service operated by Viu International Limited, to launch the new GIGA K-Video data pack with Korean superstar Park Seo Jun as endorser.


Smart GIGA K-Video is the first-ever prepaid data pack in the Smart Giga family that comes with a Viu Premium subscription, making it so much simpler and easier for Filipinos to enjoy the latest Korean content with unlimited downloads and an uninterrupted, no-ads experience.


Bringing the Better K-Life to Filipinos


Ms. Jane J. Basas, Senior Vice President and Head of Consumer Wireless Business, Smart, said, “Korean dramas have seeped into ourlocal pop culture and turned into a big passion for many Filipinos. Weknow that Viu has played a pivotal role in bringing the best of Koreanentertainment to the country, so through this partnership, we aim tomake it simpler and easier for our subscribers to immerse in theirlove for K- Life with the latest content on Viu.”


Ms. Helen Sou, Chief Business Officer, Asia, Viu, said, “With people now online more than ever, Smart’s promise of making amazing experiences simple and accessible to every Filipino matches our goal of bringing the best viewing experience to our users. Launching theGIGA K-Video pack with Smart will allow its subscribers to easily enjoy the best of Korean entertainment in the best way possible - through the Viu Premium experience.”


'K-Lang Yan' with Park Seo Jun


Right on the mark, Smart has signed up Korean superstar ParSeoJun to launch GIGA K-Video in a multimedia campaign. The award-winning actor joins Smart’s growing roster of Korean celebrity endorsers, reinforcing Smart’s thrust to bring Filipinos closer to their passions.


In his TV commercial, Park Seo Jun says “K-Lang Yan”, a wordplay suggesting things will be fine and that

Korean shows bring delight to viewers by enabling them to immerse in an alternative reality.


Park Seo Jun said, “Filipinos and Koreans uphold common values especially when it comes to love for family and friends, and I think this is one of the reasons K-dramas resonate well with many Filipino viewers. I am thankful for this opportunity to encourage more Filipinos to discover and enjoy more Korean content and to take a breather from these uncertain times.”

Ms. Basas rationalized, “Anyone who has watched a Korean drama or variety show can attest to their special magic. Of course, thisincludes Park Seo Jun’s hit K-dramas like She Was Pretty and What’sWrong with Secretary Kim which make him the perfect endorser for this campaign.”


Park Seo Jun’s shows are frequently top titles on Viu Philippines.


Available to all Smart Prepaid and TNT customers, GIGA K-Video 99 data pack comes with a 7-day Viu Premium subscription, 1 GB of data for Viu every day for 7 days, plus 2 GB of open access data.

Subscribers can register for GIGA K-Video by dialing *123# and will soon be available via the GigaLife App.


Smart customers who have registered for GIGA K-Video can enjoy the full Viu-ing experience with a Viu Premium subscription, whichenables them to enjoy the latest shows as quickly as eight hoursafter their respective Korean telecast, unlimited downloads, and access to all content on Viu without advertisements. They can download Viu for free on App Store, Google Play and selected smart TVs, as well as on the web at to access a wide selection of Korean and Asian movies and TV shows.


Fastest mobile data network


Filipino K-drama fans can enjoy seamless watching on their mobile devices powered by Smart, the country’s fastest mobile data network as certified by third-party mobile analytics firms such as Ookla and Opensignal.


Ookla, the global leader in internet testing and analysis, recently named Smart as the country’s fastest mobile data network in the first half of 2020 after it achieved a Speed Score™ of 18.33, with average speeds of 15.94 Mbps for download and 7.57 Mbps for upload, based on 2,810,963 user-initiated tests taken with Speedtest®.


On the other hand, Opensignal, an independent mobile analytics firm, reported in its April 2020 Mobile Network Experience Report*for the Philippines that Smart remained ahead of the competition interms of Video Experience, Upload, and Download Speed Experience, Voice App Experience, Games Experience, and 4GAvailability.


To learn more about GIGA K-Video please visit follow Smart’s official accounts

on FacebookTwitter, and Instagram.


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About Viu International Limited

Viu is a leading pan-regional over-the-top (OTT) video streaming service operated by Viu International Limited. It is available in 16 markets across Asia, the Middle East and South Africa with 36.1 million monthly active users (MAU) as of June 2020.


The Viu service is available to consumers through a dual model with an ad-supported free tier and a premium subscription tier. Viu offers fresh premium TV series, movies and lifestyle programming in local and regional

languages and subtitles in different genres from top content providers, as well as premium original productions

under the brand “Viu Original”.


Viu also offers users streaming and download features, and localizeduser interfaces across a myriad of connected devices. Viu can provide the best viewing experience regardless of device or networkconditions.


The service can be accessed via Viu app (available for free on App Store and Google Play) on connected devices,

e.g. smartphones and tablets, select smart TVs, as well as on web by logging into


In addition, Viu International Limited operates MOOV, a popular digital music streaming and live music concerts service in Hong Kong.


About PCCW Limited

PCCW Limited (SEHK: 0008) is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.


The Company holds a majority stake in the HKT Trust and HKTLimited, Hong Kong’s premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated solutions employing emerging technologies to assist enterprises in transforming their businesses. HKT has also builta digital ecosystem integrating its loyalty program, e-commerce, travel, insurance, FinTech and HealthTech services to deepen its relationship with customers.


PCCW owns a fully integrated multimedia and entertainment groupin Hong Kong engaged in the provision of OTT video service locally and in other places in the region. Through HK Television Entertainment Company Limited, PCCW also operates a domestic free TV service in Hong Kong.


Also wholly-owned by the Group, PCCW Solutions is a leading IT and business process outsourcing provider in Hong Kong, mainland China and Southeast Asia. In addition, PCCW holds a stake in Pacific Century Premium Developments Limited and other overseas investments.


To learn more about PCCW, please visit


About Smart

Smart Communications, Inc. (Smart) is a wholly-owned wirelesscommunications and digital services subsidiary of PLDT, Inc., thePhilippines fully integrated telecoms and digital services provider.Smart serves approximately 95% of the country’s cities and municipalities with its combined 2G, 3G, and 4G LTE network, providing mobile communications services, high-speed internet connectivity, and access to digital services and content to over 73 million Filipinos, through its commercial brands Smart, TNT, and Sun. Smart also offers satellite communication services under the brand Smart World.



For further information, please contact:



Cathy Yap-Yang

PLDT Inc. | Smart Communications Inc. Email: Website:

Julienne Munoz

Viu Philippines

Mob: +63 908 655 5440


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