LG Re-Imagines the Holidays With New Refrigerator Models
Mr. Sungjae Kim, LG Philippines Managing Director with Ms. Iza Calzado
It’s no surprise that the holiday season is a favorite among Filipinos. Especially in the new normal, it’s the perfect time to celebrate and rekindle relationships to make up for lost time. House gatherings, no matter how big or small, whether with friends or family, are sure to be aplenty. However, with all the food and leftovers during the holidays, you’ll need a ref that’s up to the task.
Knowing the Filipino’s penchant for hosting parties, LG recently hosted an event focused on the South Korean brand’s newest refrigerators, which are perfect home upgrades for the holiday season. The highlight of the afternoon was the LG InstaView Side-by-Side Refrigerator, which boasts of an Instaview Panel that is 23% larger than its predecessor. Knock twice and you’ll see what’s inside. If you do decide to grab something, the popular door-in-door feature gives you easy access to frequently used items without needing to open the whole door and letting warm air rush inside.
The LG InstaView also offers key LG innovations such as LinearCoolingTM for sealing in freshness and reducing temperature fluctuations, DoorCooling+TM for fast and even performance, and UVnanoTM which automatically reduces 99.99% of bacteria from the water nozzle with UV light.
The event, which was hosted by new LG brand ambassador Iza Calzado, also featured other refrigerators for different markets and use cases. The hosts highlighted the RVS-Q245NS, an even bigger Instaview model, the RVT-B149BS and the RVT-B145PZ, two similar, high-performance top freezers with a sleek and modern silhouette that fits any lifestyle, and the RVT-B119DG, which is the perfect ref for smaller spaces.
Another segment during the event focused on what a smarthome is and how it works. Representatives from LG demonstrated how you can control different home appliances on your mobile phone with just one app. Even if you’re away, you can also receive remote notifications on your mobile phone and control the appliances remotely. They also showed how the different LG smart appliances can be monitored through the Home Dashboard on LG TVs.
Mr. Sungjae Kim, LG Philippines Managing Director
Reimagine the holidays and upgrade your home with the latest and greatest from LG. To know more about LG’s offerings, visit the official website at https://lg.com/ph and follow their social media accounts on Facebook and Instagram. You may also check out LG’s official flagship stores in Lazada and Shopee.
About LG Refrigerators
Explore just a few of the things that make LG fridges stand out above the rest. Design: Contoured doors, hidden hinges, LED lighting, smooth-gliding drawers are just a few of the design features that make LG refrigerators both stylish and functional. Large Capacity: Enjoy adjustable refrigerator shelves, and drawers in a range of sizes that allow you to store the foods you love with ease. Whether you organize them by food group, family favourites or shelf life, you’ll find an abundance of room for the things you use every day. Efficiency: Keep foods and beverages fresher for longer – and save money – with Smart Cooling Plus technology that maintains optimal humidity and temperature levels in your refrigerator. Digital sensors constantly monitor conditions, while the energy-efficient Linear Compressor and Dual Evaporator react to keep humidity at bay. And our innovative crisper drawers remove air and seal the compartment to help keep food fresh. Water and Ice Dispenser: LG fridges’ water and ice dispensers are designed for larger containers, including pitchers and pint glasses. And because our fridges’ Slim SpacePlus™ icemaker is completely housed in the refrigerator door, you’ll have more shelf space to store items and find them quickly. LG refrigerators come with a host of innovative features that complement a range of lifestyles and kitchen configurations. From our French 3-door and 4-door refrigerators to side-by-side and bottom freezer refrigerators, LG has a wide range of options to choose from to find the right solution for you.
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