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Holcim building solutions take center stage in new rock-inspired ad featuring Parokya star Chito Miranda

Leading building solutions provider Holcim Philippines is highlighting its strength in providing a reliable supply of innovative and sustainable construction materials in its latest commercial featuring rock star Chito Miranda.


In the ad, Miranda, frontman of the rock band Parokya ni Edgar, plays a sales officer confidently guaranteeing potential customers– a homeowner, an architect, and a contractor– that Holcim has the right solution for constructing homes, buildings, and roads. The commercial features punk rock music with crunchy guitar riffs and powerful vocals to further reinforce Holcim Philippines’ bold message. 


Beyond showcasing Holcim’s range of high-performance building solutions for major construction projects, the commercial highlights how the company’s offerings aremaaasahan,” and “okay sa kalikasan” in line with its promise of reliable supply and sustainable products.


“It’s a privilege to work with Chito on this campaign. We are excited to have rock legends help us creatively communicate to the public the value of using Holcim cement solutions,” said Holcim Philippines Senior Vice President for Retail Sales Albert Leoveras.


Holcim Philippines Senior Vice President for Infrastructure and Industrial Sales Ramakrishna Maganti added, “We put together a top-notch team to produce this video, and we’re very pleased with the final result. We hope this ad further inspires confidence in our diverse line of products. Sa Holcim, basta konstruksyon, may solusyon!”


The commercial features a diverse array of Holcim's innovative building solutions. Leading the pack is Excel ECOPlanet, an environmentally friendly cement specifically formulated for homes and low-rise buildings. For infrastructure and road projects, Solido is the ideal solution. The lineup also features specialized building solutions like Optimo, the sustainable cement for high-rise building projects, and WallRight, a high-quality masonry cement. Lastly, Holcim introduces its new skim coat and tile adhesive product lines, TectorPlast and TectorCeram.



About Holcim Philippines

Holcim Philippines, Inc. (Philippine Stock Exchange: HLCM) is one of the leading building solution companies in the country. The Company has a deep portfolio of innovative solutions fostered by a full range of products from structuring to finishing applications that can help local builders execute with high performance and efficiency a wide range of projects from massive infrastructure to simple home repairs.


With cement manufacturing facilities in La Union, Bulacan, Batangas, Misamis Oriental and Davao, as well as aggregates and dry mix business and technical support facilities for building solutions, Holcim Philippines is a reliable partner of builders in the country.


Holcim Philippines is also committed to the highest standards of sustainable operations and manufacturing excellence with its plants certified under ISO 14001:2015 (Environmental Management System), ISO 9001:2015 (Quality Management System), and OHSAS 45001:2018 (Occupational Health and Safety Management System).


Holcim Philippines is a member of the Holcim Group, the world leader in the building materials industry.


About Holcim

Holcim is a global leader in innovative and sustainable building solutions. Driven by its purpose to build progress for people and the planet, its 60,000 employees are on a mission to decarbonize building while improving living standards for all. The company empowers its customers across all regions to build better with less, with its broad range of low-carbon and circular solutions, from ECOPact to ECOPlanet. With its innovative systems, from Elevate’s roofing to PRB’s insulation, Holcim makes buildings more sustainable in use, driving energy efficiency and green retrofitting. With sustainability at the core of its strategy, Holcim is becoming a net-zero company with 1.5°C targets validated by the Science Based Targets initiative (SBTi).


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