Banking Made Easier: EastWest Sets the Bar for Digital Innovation with Purpose
EastWest continues to purposefully shape the future of digital banking by delivering smart, intuitive solutions designed to make life easier. From seamless mobile experiences to AI-powered support, every innovation is built to go Further for You, making banking not just smarter, but simpler, more human, and easier to navigate.
EasyWay and EasyBiz: Everyday Banking Made Simpler
To mark its 30th anniversary, EastWest launched EasyWay, a modern mobile app that simplifies the banking experience with an intuitive design and advanced security features, including biometric authentication, real-time transaction alerts, and in-app customer service. For affluent clients, the app offers a dedicated EastWest Priority version, complete with personalized services and premium access.
Entrepreneurs and SMEs, meanwhile, can rely on EasyBiz, a business banking platform that allows users to manage cash flow, fund transfers, transaction tracking and collections all in one secure, streamlined space.
Komo by EastWest: Straightforward Banking with ease
Komo, under EastWest Rural Bank, offers users access to their savings account with a clean, no-fuss interface. Users can manage their money with ease, from transfers and bill payments, to fund monitoring. Recent enhancements now allow over 95,000 EWRB account holders, many of them DepEd teachers, to access their savings accounts online for the first time. Komo has also introduced in-app salary loan applications for teachers, which brings financial empowerment closer to where it matters. These innovations show how EastWest makes banking more accessible by keeping things simple, mobile, and grounded in real needs.
EW Pay: Pay easier with Southeast Asia’s First Tap-to-Pay App
EastWest’s EW Pay app now holds the highest Google Play rating among local banks which points to how well it meets user needs in both design and performance. With built-in Near Field Communications (NFC) or contactless payments, EW Pay is the first and only mobile banking app in Southeast Asia that lets users tap to pay directly from their phones, no separate e-wallet needed. Customers can transfer funds, pay bills, and monitor accounts, all in just a few taps.
International recognition for Digital Excellence
EastWest’s customer-first efforts continue to gain international acclaim, with recent awards including:
Innovation with a Human Touch
Across all its digital platforms, EastWest continues to build a digital ecosystem that’s easy to use, powerful behind the scenes, and always designed with intention around what matters most: you.
“Banking should never feel complicated,” added Libarnes. “Our role is to make it easier, so our customers can focus on the life they’re building, not the steps it takes to manage it.”
About East West Banking Corporation
East West Banking Corporation (EastWest) is a Filipino-owned universal bank committed to empowering its clients through world-class financial solutions. EastWest is a subsidiary of Filinvest Development Corporation (FDC), one of the country’s leading conglomerates with a diverse range of interests including real estate, banking, hospitality & tourism, infrastructure power generation, and sugar. It is not affiliated with any foreign financial institution which may bear the same name. For more information, visit www.eastwestbanker.com.
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