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Have you seen Datu Puti Vinegar in Selena Gomez’s kitchen?


Whenever you talk about Filipino food with anyone, especially outside the Philippines, chances are the first thing that will come to mind is the legendary adobo. There are so many different variations you can find in around the country, with every household having their own special take on what the best adobo tastes like.

Everyone loves adobo, so much so that, over the years, our signature dish has been making quite an impact around the world. Some restaurants in the US and Europe have been offering their own renditions of adobo. Popular American cable channel the Food Network even released several recipes of adobo on their website.

In 2021, Filipino adobo returns to the spotlight once again.Iconic actress and pop artist Selena Gomez has been spotted attempting to prepare Filipino adobo on the upcoming season of her cooking show Selena + ChefWith the help of hotshot Filipino-Canadian celebrity chef Jordan Andino, Selena whips up some adobo using the iconic Filipino vinegar Datu Puti, which is displayed prominently on her kitchen countertop! The secret to a great adobo, after all, is the perfect balance of Datu Puti soy sauce and vinegar, flavours that Filipino condiment giant Nutriasia has been providing to every Filipino household for generations. 

After seeing this trailer, Filipino fans are surely hyped up by the prospect of their idol cooking a quintessential Pinoy dish! Capture the most authentic, homemade goodness of adobo withbrands that Filipinos have loved and trusted for many years.Stack up your pantry with bottles of your favorite Datu Puti vinegar and soy sauce, as well as other beloved NutriAsia brands, from your favorite supermarket and grocery store!

The second season of Selena + Chef will premiere on the HBO Max streaming service on January 21.

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