LG Laundry Love Assists Flood-Affected Families in Pangasinan

Clean clothes and lighter hearts filled Barangay Malued in Dagupan City, Pangasinan, a community recently affected by recent storms and severe flooding, as LG Philippines brought its “Laundry Love” initiative to the area from August 13 to 15. Thanks to the generous support of Breeze, which donated 900 detergent sachets, and in partnership with Addessa Dagupan City, the three-day effort served 135 residents. With access to multiple LG washers and dryers, families were able to ease the weight of laundry as they managed to rebuild after the floods.

For years, LG Laundry Love has been a steady source of support for communities in need, especially those hit by typhoons and natural calamities. In 2023, the initiative brought relief to families in La Union, Pangasinan, and Zambales, followed by Marikina and Cainta in 2024. This year, the program continues its mission across the country, bringing not just free laundry services but also the power of LG washing machines, built to handle heavy loads with ease, to lighten the burden for families. 

“As part of LG’s ongoing commitment to CSR and community service, Laundry Love goes beyond providing free laundry, it’s also about making families feel seen, cared for, and bringing a sense of ease and warmth in simple but meaningful ways,” said LG Philippines Managing Director, Mr. Nakhyun Seong. “We are truly grateful to our partners, Breeze and Addessa, for helping make this initiative possible. Seeing the relief of families affected by the recent floods in Dagupan reminds us why giving back matters so deeply, and we hope that through small acts like this, we can support communities in rebuilding and standing strong once again.” 

The Laundry Love program reflected LG’s mission to strengthen communities through innovation and service, showing how small, everyday actions like making clean laundry accessible can bring a big change to people’s lives. Residents expressed their gratitude, sharing how it helped them cope with the challenges brought by the recent floods, where what might seem like a simple task of washing clothes echoed into a small but significant step toward starting again, thanks to LG’s assistance. By combining innovation and community service, LG remains committed to its vision of making life better for Filipino families, proving that Life’s Good when we come together to stand by one another, one small act at a time. 

Life isn’t just about having the latest technology, it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines) on www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.