The sounds of life online according to Jomari

Jomari Raniego describes his online persona in three words: “natural, funny, and expressive.” Armed with these three intangible qualities, Jomari has become a force to be reckoned with on TikTok, where he now has over 220,000 followers all eagerly anticipating his next video. Through Jomari’s skits, they have found an exaggerated, hilarious way to view the world via his signature lip sync videos.

 

Before the droves of fans, Jomari started as many TikTokers do: avidly scrolling through trending sounds and watching the videos utilizing them. Only while dipping his toes into these trends did he realize that he had something special to offer.

 

“I just tried to dub one sound just for fun because it genuinely made me happy,” recalls Jomari. “I did not expect much from it but it gained millions of views.”

 

With the rush of viewership and fandom suddenly reaching him, Jomari discovered a passion for creativity and content creation that would drive him to become one of the platforms hottest creators. 

For Jomari, this success has grown out of his consistent ability to take what social media brings to him—be it funny, stressful, or whatever it may be—and finding ways to let it bring joy to others. “Social media in general can be pretty stressful, and let’s be real, life itself can get overwhelming too. I think spreading a bit of happiness is one small way I can contribute something good,” he says.

 

If a little bit of happiness could be measured in numbers though, it would like 7 million views on one of his most watched videos: a dub of the famous Toni Fowler “fine dining” rant. That video has over 590,000 likes, and the comments are filled with viewers sharing their laughter and admiration for Jomari’s acting and expressiveness. 

 

Jomari’s content remains constantly relatable. Whether it’s utilizing trending Pinoy sounds or even constructing original skits from his own experiences, Jomari has a finger on the pulse of everyday Filipino culture. “Once I have that idea, I try to find the perfect funny audio, either from Tiktokor movies, that fits the moment. Then I create a POV concept around it and start lip syncing and bring it to life.”

 

In this way, Jomari not only posts content into the endless social media void, he’s actively seeking connection with his viewers. “I always imagine that I’m talking to my best friend,” he says. The same goes for his interactions with fans in the comment, creating a warm and welcoming presence with those that shared their appreciation. 

 

With so much success on social media already, Jomari’s about to take the next step in his career as a content creator. He has recently signed with Sphere Celebrity and Influencer Management, a move he allows him more opportunity to grow and reach new audiences. 

 

For fans or even brands looking to see the everyday given brand new life, keep an eye out for Jomari on his TikTok account @jomariraniego.

 

For further inquiries, contact Sphere Celebrity and Influencer

Management at 09178017876 or inquiresphere.ph@gmail.com.